DentaQuest Names First Chief Marketing Officer
Alison Corcoran joins from Staples to lead digital customer experience transformation
BOSTON – DentaQuest today announced that Alison Corcoran has joined the organization as chief marketing officer. The first to serve in the position for DentaQuest, Corcoran will leverage her digital acumen and traditional marketing expertise to transform the DentaQuest customer experience.
“As health care consumerism continues to challenge traditional business models, it is vital that DentaQuest provides a holistic, integrated experience for each and every one of the 24 million people we serve," said Steve Pollock, president and CEO of DentaQuest. “Alison is the type of forward-thinking leader that an organization like ours will come to depend on as we drive forward the goal of person-centered health.”
Corcoran will lead all brand and customer engagement initiatives, digital transformation and the direct-to-consumer business at DentaQuest – a double bottom line company whose mission is to improve the oral health of all. Understanding the diversity of both current and future customer needs, Corcoran and her team will develop marketing as a leading-edge business driver.
“DentaQuest is one of those rare organizations that is truly committed to both mission and business excellence,” Corcoran said. “The chance to combine mission and bottom line objectives to engage people in their own health is an exciting opportunity.”
Corcoran most recently served as senior vice president of marketing for Staples.com and the Staples stores, where she led the company’s retail and digital marketing initiatives. Prior to that, she served in senior leadership positions for Sears Canada, BJ’s Wholesale Club and Polaroid. Corcoran also founded her own marketing and strategy firm, providing consulting services to clients like Zipcar and The Princeton Review. She received a Master of Business Administration from the Tuck School of Business at Dartmouth College and a Bachelor of Arts from Williams College.
Based in Boston, Mass., DentaQuest (www.dentaquest.com) is the second largest oral health company in the United States and the largest in the Medicaid space. Along with its charitable DentaQuest Foundation, its clinical DentaQuest Care Group and its educational DentaQuest Institute, its mission is to improve the oral health of all. Follow DentaQuest on Twitter @dentaquest, Facebook at www.facebook.com/DentaQuest and LinkedIn at www.linkedin.com/company/dentaquest, and subscribe to our blog, Oral Health Matters at http://oralhealthmatters.blogspot.com/.